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Ketobodz (pronounced ‘keto-bods’) is a keto-friendly snack company that appeared on Shark Tank, the popular reality television series. On the show, its founders Sarah and John pitched their product to the sharks, hoping to secure funding that would help their business thrive. From a stressful pitch to an exciting launch, Ketobodz’s Shark Tank experience had ups and downs in their journey.
To begin with, this article shows how ketobodz managed to become a brand with the help of Sharks. So let’s take a closer look.
The Shark Tank Pitch
Sarah and John walked into the tank ready to make a great first impression and show the panel of investors that Ketobodz, their keto-friendly snack bars, are worth their time. The couple shares with the sharks the flavour profile of the product, as well as its health benefits, highlighting how Ketobodz differs from other similar products in the market. The sharks are pleasantly surprised with how professional the couple’s presentation looks and they like the quality of the product. However, they also have a series of tough questions for Sarah and John, where the couple has to defend a potential business model, hoping that their product will be invested in.
Following a fraught back-and-forth, Sarah and John reached an agreement with one of the sharks to finance the further growth of Ketobodz and help it reach a larger base of potential customers. The couple was elated with their new partner, who was a public-company founder and had believed in their vision and wanted to help their business grow. Working with their new partner, Sarah and John embarked on the goal of making Ketobodz a household name in the keto snacks market.
Product Development and Testing
The shark investment allowed Ketobodz to increase production and develop new flavours of snack bar. Sarah and John shared that they were constantly tinkering with recipes to make sure every bar tasted great, but was also perfect for the keto diet. Food scientists and nutritionists were consulted to make sure that Ketobodz was producing a healthy snack option.
Ketobodz also did in-house taste tests and focus groups to see if consumers would really like the bars before officially introducing the new flavours to the public. Taste testers were thrilled with how the bars felt and tasted. Sarah and John’s creation had a winner on its hands.
Marketing and Branding
With the launch date for the new Ketobodz flavours looming, making sure that as many people as possible knew about Ketobodz, and were ready to buy it, was of critical importance. John and Sarah reached out to a host of popular keto lifestyle influencers for promotion via their social media channels. They invested in packaging that made the product pop off the store shelf and thrived on creating brand buzz.
The venture was a success, too, as their ranks of devoted customers – mostly ketoacidotic – increased to include those who appreciated their efforts to improve the taste and quality of their products. Words were on their side, spreading good news from customer to customer, and signalling other bloggers and nutritionists to recommend their goods as one of the best keto snacks you could find. Sarah and John I were over the moon, I tell youy. The phone was constantly ringing. You should have seen our faces when we delivered orders. You should have seen our customers’ faces too.
Expansion and Future Plans
Sarah and John enjoyed the success of their initial product launch – and wondered how they might extend the Ketobodz brand and reputation beyond the snack bars. Which other regional-distribution retailers in which geographic areas might be potential customers for bars? What might happen if they began selling a similar product at a lower price point in direct competition? Should they develop a range of complementary keto-friendly nutritional products, like cookies and baking mixes, aimed at serving different price points and appealing to distinct consumer desires? How would they approach expanding distribution channels? Which retailers in which regions would they approach first? At scale, which retailers could they reach across the country?
Ketobodz continued to expand. Over the years, Sarah and John stayed true to wanting to provide tasty and healthy snacks for those on keto. They continue to be grateful for the continued support from their most loyal customers. We leave you with their heartfelt message: ‘To our loyal customer base and our shark investor who believed in us and helped us … Ketobodz is what you all made it to be! We couldn’t have done it without you. …‘ The possibilities lie ahead for Ketobodz and it is beyond our expectations. We have a lot of additional product planning that we hope to bring to our loyal customer base very soon!
Over the course of producing season 11 of Shark Tank, Sarah and John learned important lessons about utilising their past experience, remaining resourceful, staying creative, and continuing to believe in their product, even when things were going wrong. Ketobodz continued to press on with the obstacles and limitations shaping their trajectory. They continued to focus on staying positive, upholding their quality standard above all else, and boldly think outside the box for future solutions. With the support of a shark investor and the ever-growing, loyal customer base, the Ketobodz team finally came together to turn their ambitious idea into a reality. Ketobodz is now forever changing the keto landscape, making the world a slightly sweeter place.
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The most trendy diet in the weight loss world is the ketogenic diet, that servesus to highlight high fat, a moderate protein and a low carb intake.In step with the rising popularity of the keto diet, more and more supplements, which should speed up one’s weight loss from the keto diet, are getting released to the market.One of those supplements is Keto XP, known for its appearance on a TV women favorite Shark Tank.Keto XP claims to help rapid weight loss, to give more energy, and to offer other benefits, which makes it attractive for people, who desire to get rid of some extra pounds.In this article we will analyze whether exposure on Shark Tank and Keto XP effects are real.
Exposure on Shark Tank
Keto XP came into the spotlight when the supplement’s creators went on Shark Tank and pitched the product to the Shark Tank panel. The entrepreneurs behind Keto XP recommended the supplement as a means of speeding up weight loss. They cited all the ways that diet alone could achieve ketosis – but not as quickly or effectively as the supplement would – so Keto XP was meant to help dieters feel keto’s effects more quickly than would be possible otherwise. The sharks on Shark Tank were impressed, but ultimately, the Shark Tank panel decided not to invest in Keto XP. However, the increased exposure as a result of being on Shark Tank has helped sales of Keto XP. Many people who saw the episode of Shark Tank featuring Keto XP rushed out to try the supplement for themselves.
While the visibility that came from the Shark Tank exposure no doubt helped the product be found in the markets, skeptics remain, claiming that the supplement simply does not perform as advertised and that much of the product’s success is due to the hype in marketing. Other critics have warned of the possible side effects that can result from use of the supplement, raising the possibility that while proponents of Keto XP may have been putting their best foot forward, the product may have some hidden issues under the surface. Given the mixed evidence surrounding the product, determining what affect Keto XP has on weight loss and health overall remains a difficult question to answer.
Effects of Keto XP
Controversy surrounds the Keto XP supplement, but it has also been the subject of many testimonials stating that it has helped people lose weight. Several customers claim to have lost a great amount of weight quickly after beginning to use Keto XP, and that they experienced more energy and improved brain function. The convenience factor also swung in favor of Keto XP for some users who say this supplement made it easy to start a keto diet. Other people have lauded the diet pill for helping them curb their appetite.
However, some users’ experience has been different from them and have been unhappy with the results. Some people have either lost a little weight or none at all using Keto XP even after completing the dosage and diet plan. Others have had undesired effects such as nausea, dizziness and cramps for the stomach while taking it. The bottom line is that results of using Keto XP would individually vary person and it’s not recommended for everyone.
Final Thoughts on Keto XP
Overall, Keto XP says it can help you achieve a rapid weight loss and improve your energy. Shark Tank has brought it. They will really to be seen rapidly that the weightloss pills will ignite. But, individual results may vary. Your progress is important and you need the help. You Might Want to Try It says: “I had successfully lost 9 pounds in 2 weeks with Keto XP! Believe me, I had been trying to lose weight all my life but I couldn’t. How did I do it?” The Real My Name is Erin comment: “I have been on Keto XP a full. I did not see any change in my weight personally.” The Discusser Mika H said: “I’ve been using it for about 1 1/2 months. And yes, it might full have been anticipating.” The Worker My Name is Justo said: “I’ve been on of the supplement now for almost 2 weeks. And to this point, my weight is the same. I really wish it was taking effect. It was which to have remarkable.”
On balance, Keto XP’s appearance on Shark Tank has undoubtedly increased its visibility in the weight loss marketplace – and only time will tell whether it will live up to it. Anecdotal Evidence
Keto XP is a diet supplement, and you should judge it accordingly (with extra suspicion). Consider the scientific evidence for or against it, as well as the risks versus rewards of adding it to your weight loss plan – that’s your responsibility.
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