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Ketobodz (pronounced ‘keto-bods’) is a keto-friendly snack company that appeared on Shark Tank, the popular reality television series. On the show, its founders Sarah and John pitched their product to the sharks, hoping to secure funding that would help their business thrive. From a stressful pitch to an exciting launch, Ketobodz’s Shark Tank experience had ups and downs in their journey.
To begin with, this article shows how ketobodz managed to become a brand with the help of Sharks. So let’s take a closer look.
The Shark Tank Pitch
Sarah and John walked into the tank ready to make a great first impression and show the panel of investors that Ketobodz, their keto-friendly snack bars, are worth their time. The couple shares with the sharks the flavour profile of the product, as well as its health benefits, highlighting how Ketobodz differs from other similar products in the market. The sharks are pleasantly surprised with how professional the couple’s presentation looks and they like the quality of the product. However, they also have a series of tough questions for Sarah and John, where the couple has to defend a potential business model, hoping that their product will be invested in.
Following a fraught back-and-forth, Sarah and John reached an agreement with one of the sharks to finance the further growth of Ketobodz and help it reach a larger base of potential customers. The couple was elated with their new partner, who was a public-company founder and had believed in their vision and wanted to help their business grow. Working with their new partner, Sarah and John embarked on the goal of making Ketobodz a household name in the keto snacks market.
Product Development and Testing
The shark investment allowed Ketobodz to increase production and develop new flavours of snack bar. Sarah and John shared that they were constantly tinkering with recipes to make sure every bar tasted great, but was also perfect for the keto diet. Food scientists and nutritionists were consulted to make sure that Ketobodz was producing a healthy snack option.
Ketobodz also did in-house taste tests and focus groups to see if consumers would really like the bars before officially introducing the new flavours to the public. Taste testers were thrilled with how the bars felt and tasted. Sarah and John’s creation had a winner on its hands.
Marketing and Branding
With the launch date for the new Ketobodz flavours looming, making sure that as many people as possible knew about Ketobodz, and were ready to buy it, was of critical importance. John and Sarah reached out to a host of popular keto lifestyle influencers for promotion via their social media channels. They invested in packaging that made the product pop off the store shelf and thrived on creating brand buzz.
The venture was a success, too, as their ranks of devoted customers – mostly ketoacidotic – increased to include those who appreciated their efforts to improve the taste and quality of their products. Words were on their side, spreading good news from customer to customer, and signalling other bloggers and nutritionists to recommend their goods as one of the best keto snacks you could find. Sarah and John I were over the moon, I tell youy. The phone was constantly ringing. You should have seen our faces when we delivered orders. You should have seen our customers’ faces too.
Expansion and Future Plans
Sarah and John enjoyed the success of their initial product launch – and wondered how they might extend the Ketobodz brand and reputation beyond the snack bars. Which other regional-distribution retailers in which geographic areas might be potential customers for bars? What might happen if they began selling a similar product at a lower price point in direct competition? Should they develop a range of complementary keto-friendly nutritional products, like cookies and baking mixes, aimed at serving different price points and appealing to distinct consumer desires? How would they approach expanding distribution channels? Which retailers in which regions would they approach first? At scale, which retailers could they reach across the country?
Ketobodz continued to expand. Over the years, Sarah and John stayed true to wanting to provide tasty and healthy snacks for those on keto. They continue to be grateful for the continued support from their most loyal customers. We leave you with their heartfelt message: ‘To our loyal customer base and our shark investor who believed in us and helped us … Ketobodz is what you all made it to be! We couldn’t have done it without you. …‘ The possibilities lie ahead for Ketobodz and it is beyond our expectations. We have a lot of additional product planning that we hope to bring to our loyal customer base very soon!
Over the course of producing season 11 of Shark Tank, Sarah and John learned important lessons about utilising their past experience, remaining resourceful, staying creative, and continuing to believe in their product, even when things were going wrong. Ketobodz continued to press on with the obstacles and limitations shaping their trajectory. They continued to focus on staying positive, upholding their quality standard above all else, and boldly think outside the box for future solutions. With the support of a shark investor and the ever-growing, loyal customer base, the Ketobodz team finally came together to turn their ambitious idea into a reality. Ketobodz is now forever changing the keto landscape, making the world a slightly sweeter place.
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