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Foodies from around the world troop to India for its varied arts and traditions, music and movies, its multifarious cuisines from the simple to the sublime. And who would not visit the birthplace of the spiciest cuisines on the planet? Still, it’s probably fair to say that before the affluence growth in India led to rising numbers of lifestyle diseases such as obesity and diabetes, food, in its abundance, was never a source of worry for most. Now Indians are waking up to the idea that healthier foods and not just hunger-soothing meals might be a better bet, especially for fat burning and efficient energy generation. Enter the ketogenic diet: a whole new world of lifted mood, intense energy and incredible focus. Last week, Keto India, a company founded to promote a ketogenic lifestyle in the country, made an appearance on Shark Tank India, the local version of the popular ‘Dragons’ Den’-style show, hosted by the Mark Cuban of India. The startup was applauded for its innovative products and its vision to bring keto success to the subcontinent.

Keto India’s Shark Tank Pitch

During a recent episode of Shark Tank India – one of the many regional adaptations of the hit US reality TV show Dragon’s Den – the sibling founders of Keto India, a Mumbai-based diet business that produces low-carb, sweet- and sugar-free treats, snacks and meal replacements for the ketogenic (keto) diet, introduced their start-up to a panel of investors. Passionate keto evangelists, both had lost significant weight and experienced soaring energy levels after going keto for health and aesthetic reasons. It wasn’t just an obsession among themselves, they argued – as they made their sales pitch, they pointed out that the popularity of the diet had seen their products fly off the shelves and garner continued interest from new followers. Here was a dietary lifestyle that boasted intense wellness pandering and was known for the delicious indulgence of products that eschewed ‘junk’ carbs while catering to the sweet tooth and taste buds.

The Sharks were immediately fascinated by Keto India’s pitch and the possibilities of the ketogenic diet in India. The founders’ mission to spread awareness about keto and make it accessible to a larger swath of people also captivated them. The investors saw that, as a country, Indians were becoming increasingly more mainstream and health-conscious consumers, and felt that the upcoming trend – and market demand – aligned perfectly with Keto India’s expansion strategy and offerings. After a back-and-forth battle of negotiation, a deal was inked, and Keto India secured their funding for bringing their products to more customers all over the subcontinent.

The Keto Lifestyle in India

However, as it is yet to take hold in the West, it is still a newbie in India. The Keto diet is known for being ‘high fat, moderate protein and very low carb’, which essentially works towards putting your body in a state of ketosis, where your body functions by burning fat as its source of fuel, rather than using carbohydrates. This metabolic process of ketosis could not only result in weight loss, but is also known to be extremely beneficial for your energy levels and blood sugar control. For people who grew up on plates of rice or roti as Indian staples, following a keto lifestyle might seem too restrictive and hard to do in India – or simply too much of an everyday chore. This is where Keto India wants to change that narrative and make Keto India look more appetising and feasible to Indians.

Perhaps one of the biggest hurdles Keto India faces is the education aspect of helping people understand and implement the diet. Many Indians are convinced of the mantra that fat and cholesterol are bad, and that you can’t have a healthy diet without carbohydrates. A high-fat diet ‘will result in heart disease’, Panikkar says. Yet the science indicates that the opposite is true: the keto diet leads to a lower risk of heart disease by reducing inflammation and lowering triglycerides, or blood fats, which are primarily generated from carbohydrate consumption. It’s about helping people understand the science of keto so that they can make their own decisions for themselves.

Bringing Ketogenic Success to the Subcontinent

With the backing of Shark Tank’s producers and investors, as well as an increasing legion of ketoish enthusiasts, Keto India is poised to help bring the ketogenic diet to the subcontinent through new products, an expanded distribution network and partnerships with healthcare professionals committed to improving community health. If the future of food in India is tasty and convenient keto options that provide affordable nourishment for millions of people, then Keto India is well on its way to making the leap. The prevalence of lifestyle diseases in India means people would need an intervention to help undo what years of adverse nutrition and unhealthy lifestyles have done – the keto magic-bullet could just do the trick.

So, the hope is that Keto India’s success in the marketplace and encouragement of others to try the keto lifestyle will result in a more healthy, happy India, one dish at a time. Hema, who has continuing access to the Instagram consultations, had another reason to be glad about the blog’s success and the quality of the keto food on offer: ‘Now, my friends who were initially wary of my carb-free diet wants to visit Keto India too. Finally, I have friends to hang out with!’ With a chef-designed menu that emphasises traditional Indian flavours and keeps things interesting, Keto India proves that keto food does not need to be boring or bland – and that with the right set of mind, encouragement and tools, going keto and staying keto can be a win.

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If you’ve ever wanted to lose weight or improve your overall health, you’ve likely heard of the ketogenic diet. This high-fat, low-carb diet has gained popularity in recent years for its ability to help people reach a state of ketosis, where the body burns fat for fuel instead of carbohydrates. While many people have found success with the keto diet, others struggle to achieve and maintain ketosis. That’s where Keto Max Science comes in. This innovative approach combines cutting-edge science with the principles of the ketogenic diet to help you reach your health and weight loss goals.

The Science of Ketosis

Before we delve into Keto Max Science, it’s important to understand the science behind ketosis. When you follow a ketogenic diet, you drastically reduce your intake of carbohydrates, forcing your body to turn to fat for energy instead. As your body breaks down fat for fuel, it produces ketones, which can be used by your cells for energy. This state of ketosis has been shown to have numerous health benefits, including weight loss, improved mental clarity, and increased energy levels.

However, achieving and maintaining ketosis can be challenging for many people. It can take several days to weeks for your body to fully adapt to burning fat instead of carbs, and even a small slip-up in your diet can kick you out of ketosis. That’s where Keto Max Science comes in. By combining the latest scientific research with the principles of the ketogenic diet, Keto Max Science offers a targeted approach to achieving and maintaining ketosis.

The Role of Exogenous Ketones

One of the key components of Keto Max Science is the use of exogenous ketones. These are ketones that are taken externally, either in supplement form or through specific foods. By introducing exogenous ketones into your body, you can jumpstart the process of ketosis and help your body stay in a state of fat burning. This can be especially helpful for those who are new to the keto diet or who have trouble getting into ketosis on their own.

Exogenous ketones have been shown to increase blood ketone levels, which can help you reach and maintain ketosis more easily. They can also provide a quick source of energy for your brain and muscles, making it easier to stick to the ketogenic diet and avoid cravings for sugary foods. By incorporating exogenous ketones into your daily routine, you can maximize the benefits of ketosis and achieve your health and weight loss goals more quickly.

The Importance of Macronutrient Ratios

In addition to exogenous ketones, Keto Max Science also emphasizes the importance of macronutrient ratios in achieving ketosis. While the ketogenic diet is high in fat and low in carbs, the exact ratios can vary depending on your individual needs and goals. By carefully tracking your intake of fats, proteins, and carbohydrates, you can ensure that your body stays in a state of ketosis and continues to burn fat for fuel.

Keto Max Science provides personalized recommendations for macronutrient ratios based on your age, weight, activity level, and health goals. By following these recommendations, you can optimize your body’s ability to burn fat and reap the benefits of ketosis. Whether you’re looking to lose weight, improve your energy levels, or enhance your mental clarity, Keto Max Science can help you achieve your goals more effectively.

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The Future of Ketosis

As the ketogenic diet continues to gain popularity, more and more people are turning to Keto Max Science for a scientific approach to ketosis. By combining the latest research with practical advice and personalized recommendations, Keto Max Science offers a comprehensive solution for reaching and maintaining ketosis. Whether you’re new to the keto diet or a seasoned pro, Keto Max Science can help you achieve your health and weight loss goals more effectively than ever before.

With its focus on exogenous ketones, macronutrient ratios, and individualized recommendations, Keto Max Science is shaping the future of ketosis. By harnessing the power of science, you can take your health and wellness to the next level and experience the benefits of ketosis like never before. Say goodbye to fad diets and unsustainable weight loss methods – with Keto Max Science, you can achieve lasting results and improve your overall health for years to come.